Partnerships & Collaborations: Borrowing Audiences Without Being Creepy

When you team up with another business or creator, you’re basically saying, “Hey, I like your people — can we share?” Done right, collaborations let you grow your email list by piggybacking on someone else’s hard work (while making them look good too).

1) Newsletter Swaps

Send each other’s emails to your lists. It’s like trading Pokémon cards, except everyone gets subscribers instead of holographic Charizards.

2) Joint Webinars

Two experts, one event. Twice the knowledge, twice the audience, twice the chance your Wi-Fi crashes.

3) Guest Blog Posts

Writing for someone else’s blog = instant credibility. Plus, you get access to their traffic without buying ads.

4) Co-Branded Freebies

Make a checklist, template, or mini-course together. Double the brains = double the bribes for emails.

5) Cross-Promotions on Social

Tag each other, do shoutouts, or run co-op campaigns. Because sometimes “if you scratch my back, I’ll scratch yours” really does mean subscribers.

Wrap-Up 🎁

Partnerships are like business friendships — except instead of brunch, you exchange subscribers. Keep it genuine, provide mutual value, and watch both of your lists grow without spending a dime on ads.

👉 Systeme.io makes it easy to manage co-promos and track your shared leads.