Webinars & Free Events: Free Snacks for the Brain (and Your Email List)

Webinars and free events are the marketing version of free samples at Costco. People show up for the snacks (value), but you sneakily guide them toward the full cart (subscription, products, services).

1) The Hook: Irresistible Topic

Nobody signs up for “Marketing 101.” But “5 Hacks to Triple Your Sales Without Crying Into Your Coffee” — that fills seats.

2) The Experience: Showmanship Matters

Webinars aren’t TED Talks. Keep it lively, add visuals, and maybe toss in a joke or two. If your slides look like beige wallpaper, people will pretend their Wi-Fi broke.

3) The CTA: Smooth, Not Pushy

The real goal? Emails + future sales. End with a clear call-to-action that feels like an invitation, not a hostage negotiation.

4) Free Events IRL: FOMO Factory

Workshops, meetups, mini-conferences — all email magnets in disguise. Even if people just show up for the coffee and pastries, they’ll leave on your list.

5) Evergreen Power: Record & Repurpose

One webinar can become a replay, a mini-course, a YouTube video, and (yes) another sneaky lead magnet. Recycling has never been this profitable.

Wrap-Up 🎁

Webinars and free events turn curious lurkers into subscribers by mixing value, personality, and just enough FOMO. Give away smart content, keep it lively, and make sure every attendee leaves with your name in their inbox.

👉 Systeme.io makes hosting and following up with webinar leads ridiculously simple.